“The challenge for Microsoft is not the ability to do much of what Google does. Instead, the company faces a business quandary. The Microsoft approach is largely to try to link the Web to its desktop business — “software plus Internet services,” in its formulation. It will embrace the Web, while striving to maintain the revenue and profits from its desktop software businesses, the corporate gold mine.”
I personally enjoy the increased competition in software and technology. After over a decade of Microsoft dominance (and as a result, decreased innovation on the desktop and the experiences of end users), the last few years have been exciting. Innovation after innovation has opened options for software use. The “wow, that’s cool” factor has been scarce over the last ten years. Now, I encounter it almost weekly - often from Google and other companies finally able to innovate outside the rigid framework controlled by Microsoft, and even from Microsoft itself. The consumer will be the clear winner.
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